What’s in a name? Imagine an essayist describing her manuscript as a poem … a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners [...]
Read MorePublishing in the 21st Century Sunday – November 14, 2010 10 am – 4 pm James Presho House Greeting Authors, By popular demand – a new Publishing in the 21st Century workshop has been scheduled for another Sunday, instead of a Saturday, to accommodate extremely busy schedules! Should Saturday’s be more convenient for you, let us [...]
Read MoreNike knows it; major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book’s title on [...]
Read MorePublishing in the 21st Century Sunday – September 12, 2010 10 am – 4 pm James Presho House Greeting Authors, By request – a new Publishing in the 21st Century workshop has been scheduled for a Sunday instead of a Saturday to accommodate extremely busy schedules! You’ve plotted, planned, revised, edited, re-written and agonized over three [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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