What’s in a name? Imagine an essayist describing her manuscript as a poem … a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners [...]
Read MoreCalendars are a favorite and effective deliverable for companies to use to remind clients, customers and prospects of their products and services throughout the entire year. It may also extend 3-6 months into the following year, and with continual exposure to contact information, product listings and capability descriptions, it is a sure way for those [...]
Read MoreSummer time is shorts weather. But the kind of shorts I’m thinking about today are personal essays like those written by James J. Patterson in is new book, Bermuda Shorts. A quick and witty read penned by a very talented and ultimately entertaining writer. I was honored to be asked to manage the production of [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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