What’s in a name? Imagine an essayist describing her manuscript as a poem … a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners [...]
Read MorePublishing in the 21st Century Sunday – November 14, 2010 10 am – 4 pm James Presho House Greeting Authors, By popular demand – a new Publishing in the 21st Century workshop has been scheduled for another Sunday, instead of a Saturday, to accommodate extremely busy schedules! Should Saturday’s be more convenient for you, let us [...]
Read MoreNike knows it; major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book’s title on [...]
Read MoreWhether a writer is published by an established entity (newspaper, magazine or publisher) or ventures out on their own, there is one shared experience that few can escape—rejection. Artists (yes, writers are artists!) face the “Big R” regardless the discipline. Rocker/Musician/Lyricist David Bowie was hip to it. Is it any wonder, I reject you first? [...]
Read MoreI attended Terry Sue Harms’ Left Coast Writers book launch last weekend for Pearls My Mother Wore. Besides wowing the audience with her personal story and delightful reading, Terry amazed us with her SWAG, and she gave us some … We’ve all heard the phrase, collected it, perhaps bought some. In many marketing circles, it [...]
Read MorePublishing in the 21st Century Sunday – September 12, 2010 10 am – 4 pm James Presho House Greeting Authors, By request – a new Publishing in the 21st Century workshop has been scheduled for a Sunday instead of a Saturday to accommodate extremely busy schedules! You’ve plotted, planned, revised, edited, re-written and agonized over three [...]
Read MoreIn our Publishing in the 21st Century workshop on August 7, 2010, several interesting questions were asked about the publishing process. One question that dominated the discussion focused on art preparation – the creative (front/back cover) and the production (text layout & design). One thing was clear – utilizing the services of a professional graphic [...]
Read MoreHaving trouble finding a publisher? You’re not alone. Some of the greatest literary careers have been launched through self-publishing. Hollywood stars produce their movies all the time. What these celebrity artists know is this: If you build it they will come. For those writers who’ve tried the traditional publication process only to find rejections littering [...]
Read MorePublishing in the 21st Century Saturday – August 7, 2010 10 am – 4 pm James Presho House You’ve plotted, planned, revised, edited, re-written and agonized over three books to finish the ONE… Now the question is – do you search for an agent and hope they match you with a publisher or, maybe you’ve [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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