Nike knows it; major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book’s title on [...]
Read MoreWhether a writer is published by an established entity (newspaper, magazine or publisher) or ventures out on their own, there is one shared experience that few can escape—rejection. Artists (yes, writers are artists!) face the “Big R” regardless the discipline. Rocker/Musician/Lyricist David Bowie was hip to it. Is it any wonder, I reject you first? [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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