What’s in a name? Imagine an essayist describing her manuscript as a poem … a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners [...]
Read MorePublishing in the 21st Century Sunday – November 14, 2010 10 am – 4 pm James Presho House Greeting Authors, By popular demand – a new Publishing in the 21st Century workshop has been scheduled for another Sunday, instead of a Saturday, to accommodate extremely busy schedules! Should Saturday’s be more convenient for you, let us [...]
Read MoreNike knows it; major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book’s title on [...]
Read MoreWhether a writer is published by an established entity (newspaper, magazine or publisher) or ventures out on their own, there is one shared experience that few can escape—rejection. Artists (yes, writers are artists!) face the “Big R” regardless the discipline. Rocker/Musician/Lyricist David Bowie was hip to it. Is it any wonder, I reject you first? [...]
Read MoreI attended Terry Sue Harms’ Left Coast Writers book launch last weekend for Pearls My Mother Wore. Besides wowing the audience with her personal story and delightful reading, Terry amazed us with her SWAG, and she gave us some … We’ve all heard the phrase, collected it, perhaps bought some. In many marketing circles, it [...]
Read MoreSummer time is shorts weather. But the kind of shorts I’m thinking about today are personal essays like those written by James J. Patterson in is new book, Bermuda Shorts. A quick and witty read penned by a very talented and ultimately entertaining writer. I was honored to be asked to manage the production of [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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