Whenever I listen to folk/fiddle music, it generally leaves me smiling and musing on music and where it can take me. It transports me to places in the world that I’ve played the fiddle, sharing a life-long love with passerby’s and audiences of 1 to 300. I’ve been blessed to visit and share fiddle music [...]
Read MoreNike knows it; major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book’s title on [...]
Read MoreWhether a writer is published by an established entity (newspaper, magazine or publisher) or ventures out on their own, there is one shared experience that few can escape—rejection. Artists (yes, writers are artists!) face the “Big R” regardless the discipline. Rocker/Musician/Lyricist David Bowie was hip to it. Is it any wonder, I reject you first? [...]
Read MoreI attended Terry Sue Harms’ Left Coast Writers book launch last weekend for Pearls My Mother Wore. Besides wowing the audience with her personal story and delightful reading, Terry amazed us with her SWAG, and she gave us some … We’ve all heard the phrase, collected it, perhaps bought some. In many marketing circles, it [...]
Read MorePublishing in the 21st Century Sunday – September 12, 2010 10 am – 4 pm James Presho House Greeting Authors, By request – a new Publishing in the 21st Century workshop has been scheduled for a Sunday instead of a Saturday to accommodate extremely busy schedules! You’ve plotted, planned, revised, edited, re-written and agonized over three [...]
Read MoreIn our Publishing in the 21st Century workshop on August 7, 2010, several interesting questions were asked about the publishing process. One question that dominated the discussion focused on art preparation – the creative (front/back cover) and the production (text layout & design). One thing was clear – utilizing the services of a professional graphic [...]
Read MoreHaving trouble finding a publisher? You’re not alone. Some of the greatest literary careers have been launched through self-publishing. Hollywood stars produce their movies all the time. What these celebrity artists know is this: If you build it they will come. For those writers who’ve tried the traditional publication process only to find rejections littering [...]
Read MoreSummer time is shorts weather. But the kind of shorts I’m thinking about today are personal essays like those written by James J. Patterson in is new book, Bermuda Shorts. A quick and witty read penned by a very talented and ultimately entertaining writer. I was honored to be asked to manage the production of [...]
Read MorePublishing in the 21st Century Saturday – August 7, 2010 10 am – 4 pm James Presho House You’ve plotted, planned, revised, edited, re-written and agonized over three books to finish the ONE… Now the question is – do you search for an agent and hope they match you with a publisher or, maybe you’ve [...]
Read MoreI played the fiddle for years in a small room in the back of the house. I’d close the door and play play play – a great stress reliever and an opportunity for the soft, melodic yet frenetic part of me to express and escape. My wife would hear me and offer comments from the [...]
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Lowry McFerrin is President and Chief Executive Officer of Mactec Solutions, Inc., dba ProForma Mactec Solutions, a company that provides printed and promotional products and marketing services to small to midsize businesses.
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