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	<title>Lowry McFerrin &#187; Blog</title>
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	<link>http://www.lowrymcferrin.com</link>
	<description>Offering creative approaches to graphic-based technologies to clients in a manner that meets and exceeds their expectations for partnership, profit and reward.</description>
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		<title>Healthy Vibe: Wine — Cheers to a Heathy Life!</title>
		<link>http://www.lowrymcferrin.com/2011/07/healthy-vibe-wine-%e2%80%94-cheers-to-a-heathy-life/</link>
		<comments>http://www.lowrymcferrin.com/2011/07/healthy-vibe-wine-%e2%80%94-cheers-to-a-heathy-life/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 20:53:53 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=562</guid>
		<description><![CDATA[Whether a cabernet, pinot noir or petit verdot, a glass of red wine holds many keys to a healthy, vibrant life — now and as you age. With moderate daily consumption of 1 to 2 glasses of red wine daily  (1 glass for women, 2 glasses for men), a perfect amont of phytochemicals are consumed. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2011/07/Wineglassred_s.jpg"><img class="alignleft size-thumbnail wp-image-574" title="Wineglassred_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2011/07/Wineglassred_s-150x150.jpg" alt="" width="150" height="150" /></a>Whether a cabernet, pinot noir or petit verdot, a glass of red wine holds many keys to a healthy, vibrant life — now and as you age. With moderate daily consumption of 1 to 2 glasses of red wine daily  (1 glass for women, 2 glasses for men), a perfect amont of phytochemicals are consumed. This has been shown to reduce the risk of heart disease, certain cancers and slow the progression of neurological degenerative disorders like Alzheimer’s and Parkinson’s Disease. Here are some of the many benefits:</p>
<ul>
<li>Promotes Longevity</li>
<li>Reduces Heart-Attack Risk</li>
<li>Lowers Risk of Heart Disease</li>
<li>Reduces Risk of Type 2 Diabetes</li>
<li>Lowers Risk of Stroke</li>
<li>Cuts Risk of Cataracts</li>
<li>Cuts Risk of Colon Cancer</li>
<li>Slows Brain Decline</li>
</ul>
<div>For more detail check out the article by Christine Quinlan in <a href="http://www.foodandwine.com/articles/8-health-benefits-of-drinking-wine" target="_blank">Food &amp; Wine</a>.</div>
<div>
<p>&nbsp;</p>
<p>Lowry McFerrin, CMT</p>
</div>
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		<title>Health and Fitness: Muscles and Massage</title>
		<link>http://www.lowrymcferrin.com/2011/06/health-and-fitness-muscles-and-massage/</link>
		<comments>http://www.lowrymcferrin.com/2011/06/health-and-fitness-muscles-and-massage/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 17:48:14 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=550</guid>
		<description><![CDATA[Usually when there&#8217;s a discussion about massage, muscles are the main topic. Whether sore, stiff, tight, knotted or achy, muscles can be the cause of much physical discomfort. Yet, people know surprisingly little about this physical component. How many muscles are there in the body? Good question. Depending on the source, there are between 640 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/thumbnail.aspx_.jpeg"><img class="alignleft size-thumbnail wp-image-290" title="Massage for health" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/thumbnail.aspx_-150x106.jpg" alt="" width="150" height="106" /></a>Usually when there&#8217;s a discussion about massage, muscles are the main topic. Whether sore, stiff, tight, knotted or achy, muscles can be the cause of much physical discomfort. Yet, people know surprisingly little about this physical component. How many muscles are there in the body? Good question. Depending on the source, there are between 640 and 850 muscles in the human body. In massage, we focus on various muscle groups to relax, soothe, work, stretch and warm them. Limbs are frequently very prone to exhaustion and pain. Oddly, many people are familiar with some of the muscles in the leg (eg. calf muscle), but how many people can name a single muscle in the forearm.</p>
<p>In massage, we work the muscles but rarely talk about the specifics. We should probably do more of this. Can you name any of the forearm&#8217;s muscles? For a few of them, see the answer below.</p>
<p>Lowry McFerrin, CMT</p>
<p>Answer:  Supinator Longus, Palmeris Longus, Flexor proturdis digitorum, Brachioradialis <strong> </strong></p>
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		<title>OPC-3: The Champion Anti-Oxidant</title>
		<link>http://www.lowrymcferrin.com/2011/03/opc-3-the-champion-anti-oxidant/</link>
		<comments>http://www.lowrymcferrin.com/2011/03/opc-3-the-champion-anti-oxidant/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 18:49:47 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=533</guid>
		<description><![CDATA[There is no question about it: our environment today is toxic. And as we&#8217;ve learned from the tragic disasters in Japan, &#8220;acceptable&#8221; toxicity is allowed release in ways that can dramatically impact health.  What must we do to protect our bodies from environmental toxicity?  Act, learn and take responsibility for our health on a daily [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2011/03/OPC-3_s3.jpg"><img class="alignleft size-thumbnail wp-image-538" title="OPC-3_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2011/03/OPC-3_s3-150x150.jpg" alt="" width="150" height="150" /></a>There is no question about it: our environment today is toxic. And as we&#8217;ve learned from the tragic disasters in Japan, &#8220;acceptable&#8221; toxicity is allowed release in ways that can dramatically impact health.  What must we do to protect our bodies from environmental toxicity?  Act, learn and take responsibility for our health on a daily basis. How do we do this? Eat naturally occurring foods like fruits and vegetables, of course; drink uncontaminated water; AND supplement our diets with antioxidants.</p>
<p>One family of antioxidants that is among the most powerful and promising free-radical fighters is OPCs or Oligomeric Proanthocyanidins. They are more powerful than Vitamin C and E and are considered gold-standard anti-oxidants. By ingesting OPC-3 with Pycnogenol — a natural plant extract from the bark of the maritime pine tree that grows exclusively along the southwest coast of France in Les Landes de Gascogne — three health affirming functions occur.</p>
<p>1 &#8211; It is a powerful anti-oxidant.</p>
<p>2 &#8211; It selectively binds to collagen and elastin.</p>
<p>3 &#8211; It promotes the production of endothelial nitric oxide which supports vasodilation of blood vessels.</p>
<p>Pycnogenol is one of the most researched ingredients in the natural product marketplace with over 200 scientific articles and clinical trials over the last 35 years to confirm its safety, absence of toxicity and clinical efficacy.</p>
<p>When taken as an Isotonic (a solution that has the same fluid pressure as bodily fluids like the solutions of food entering the small intestine from the stomach for absorption) the benefits of the anti-oxidants and other health-strengthening processes are quickly delivered to the body.</p>
<p>For more information or to purchase OPC-3,  visit <a href="http://www.shop.com/healthyvibe">www.shop.com/healthyvibe</a></p>
<p>If you have additional questions, send me a note:  lowry.mcferrin@gmail.com</p>
<p>Key Ingredients Found In Isotonix OPC-3®:</p>
<p>Grape Seed Extract : 25 mg<br />
Grape seed extract is typically extracted from the seeds of red grapes (instead of white), which have a high content of compounds known as oligomeric proanthocyanidins (OPCs). Grape seed extract is extremely rich in polyphenols, compounds with high antioxidant activity. Grape seed extract has been found to maintain healthy cholesterol levels.*</p>
<p>Red Wine Extract: 25 mg<br />
Red wine extract is a powerful antioxidant. This extract is found in grape vines, roots, seeds and stalks, with the highest concentration in the skins. The antioxidant properties of red wine extract contribute to maintaining healthy circulation by strengthening capillaries, arteries and veins, and promoting overall cardiovascular health.*</p>
<p>In the late 1990s, scientists took note of a phenomenon among the French. There were very low rates of cardiovascular problems in the provinces where residents consistently ate high fat foods and drank red wine. Scientists concluded that the protective properties of red wine have helped the French maintain cardiovascular health for years and subsequent scientific studies have further shown that the OPCs found in red wine are particularly beneficial for protecting the heart and blood vessels.*</p>
<p>Pine Bark Extract (Pycnogenol®): 25 mg<br />
Pycnogenol is a natural plant extract from the bark of the maritime pine tree, which grows exclusively along the coast of southwest France in Les Landes de Gascogne. This unspoiled and natural forest environment is the unique source of pine bark. Pycnogenol is one of the most researched ingredients in the natural product marketplace. Published findings have demonstrated Pycnogenol’s wide array of beneficial effects on the body. Pine bark extract is an all natural combination of procyanidins, bioflavonoids and organic acids.</p>
<p>The extract has three basic properties — it is a powerful antioxidant, selectively binds to collagen and elastin, and promotes the normal production of endothelial nitric oxide, which promotes the normal dilation of dilate blood vessels.*</p>
<p>As one of the most potent natural scavenger of free radicals, Pycnogenol combats many aggressive free radicals before they cause oxidative stress to vital organs. Its super-antioxidant capabilities help support healthy blood platelet activity, support healthy blood glucose levels, reduce mild menstrual cramping and abdominal pain, maintain joint flexibility, promote cardiovascular health, promote healthy sperm quality, maintain healthy cholesterol levels and support a healthy complexion.*</p>
<p>Bilberry Extract : 25 mg<br />
Bilberry extract is derived from the leaves and berry-like fruit of a common European shrub closely related to the blueberry. Extracts of the ripe berry are known to contain flavonoid pigments known as anthocyanins, which are powerful antioxidants. Scientific studies confirm that bilberry extract supports healthy vision and venous circulation. Bilberry extract helps maintain healthy circulation by strengthening capillaries, arteries and veins.*</p>
<p>Citrus Extract (Bioflavonoids): 25 mg<br />
Bioflavonoids are antioxidants found in certain plants that act as light filters, which protect delicate DNA chains and other important macromolecules by absorbing ultraviolet radiation. They have been found to promote cardiovascular health, help maintain healthy circulation by strengthening capillaries, arteries and veins, and demonstrate anti-inflammatory activity.*</p>
<p>These statements have not been evaluated by the Food and Drug Administration.<br />
This product(s) is not intended to diagnose, treat, cure or prevent any disease.</p>
<p>Other ingredients:</p>
<p>Fructose, glucose, citric acid, maltodextin, silica, calcium sulfate, food starch (modified), and pectin.</p>
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		<title>Ahhhhchooo: Time for Tea</title>
		<link>http://www.lowrymcferrin.com/2011/01/ahhhhchooo-time-for-tea/</link>
		<comments>http://www.lowrymcferrin.com/2011/01/ahhhhchooo-time-for-tea/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 01:55:52 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=385</guid>
		<description><![CDATA[It&#8217;s now 2011 — the new year — and I&#8217;m reviewing my commitment to health and fitness and how it can help my family and friends. Massage, exercise and diet information certainly can help with that. Then, as I witness the coming of winter, I start thinking about an herbal tea I made for myself [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2011/01/herbal-jars_s.jpg"><img class="alignleft size-thumbnail wp-image-517" title="herbal jars_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2011/01/herbal-jars_s-150x150.jpg" alt="" width="150" height="150" /></a>It&#8217;s now 2011 — the new year — and I&#8217;m reviewing my commitment to health and fitness and how it can help my family and friends. Massage, exercise and diet information certainly can help with that. Then, as I witness the coming of winter, I start thinking about an herbal tea I made for myself years ago using what I could find in the kitchen. It helped me battle colds and the flu. And, although it was not necessarily a cure, it sure did help with alleviating the symptoms.</p>
<p>With the coming of winter, the pattern is predictable — the temperature drops, the rain starts, the wind blows and the sniffles and sneezes begin. Then &#8230; the throat gets scratchy, the coughing starts and before long, you have a full-blown cold or the dreaded flu.</p>
<p>What to do?</p>
<p>By the time you feel flu-ish, do you want to drive to the drug store, scope out, then buy one (or more) of the many medicines to quell your symptoms (temporarily) while loading up your body with chemicals or,  would you prefer to stay in, spend a little time in your cozy kitchen and make your own remedy that&#8217;s been easing cold and flu symptoms for generations? I usually opt for my cozy kitchen and make that herbal tea.</p>
<p>I&#8217;ve made it for myself, my family and my friends during the flu season. Some comment on the taste, but they&#8217;ll ask for it when it&#8217;s obvious that they&#8217;re losing their battle with a cold or flu. Here&#8217;s what to do to battle back the symptoms and start feeling healthy again:</p>
<p>In a pot:</p>
<ul>
<li>Fill with water (enough for 4-6 coffee cups) and add the following then bring to a simmer:</li>
<li> Palmful of ground Thyme</li>
<li> Palmful of ground Sage</li>
<li> 1/4 teaspoon of Ginger (approximately)</li>
<li> 1/4-1/2 teaspoon of Cayenne Pepper (approximately)</li>
<li> Juice of 2-3 lemons (then throw in the skin)</li>
<li> 3-5 Tablespoons of honey (more or less per your palate)</li>
</ul>
<p>Allow tea to simmer for 3-5 minutes, then, using a strainer, pour the tea into a cup and sip. While it simmers, it&#8217;s helpful to inhale the steam.</p>
<p>This is helpful any time of day (or night).  Repeat the process until the tea is gone (or the symptoms go away).</p>
<p>If you discover, or know of, other versions of herbal medicines in the home, don&#8217;t forget to send me a note.</p>
<p>—Lowry McFerrin</p>
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		<title>Vocabulary: A book by any other name &#8230;</title>
		<link>http://www.lowrymcferrin.com/2010/11/vocabulary-a-book-by-any-other-name/</link>
		<comments>http://www.lowrymcferrin.com/2010/11/vocabulary-a-book-by-any-other-name/#comments</comments>
		<pubDate>Sun, 28 Nov 2010 21:08:04 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing options]]></category>
		<category><![CDATA[finding a publisher]]></category>
		<category><![CDATA[print on demand]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[printing my book]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Proforma Mactec Solutions]]></category>
		<category><![CDATA[publishing my book]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[self-publishing workshop]]></category>
		<category><![CDATA[writers publishing workshop]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=220</guid>
		<description><![CDATA[What&#8217;s in a name? Imagine an essayist describing her manuscript as a poem &#8230; a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/BermudaShorts_s1.jpg"><img class="alignleft size-thumbnail wp-image-392" title="BermudaShorts_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/BermudaShorts_s1-150x150.jpg" alt="" width="150" height="150" /></a>What&#8217;s in a name? Imagine an essayist describing her manuscript as a poem &#8230; a best-selling novelist describing his book as a comic. Knowing and understanding book production vocabulary is one way to assure that your manuscript becomes the finished product (a book!) you imagined. Here are a few key terms that your production partners will understand, and appreciate, to produce your work as you envisioned it. And, if you&#8217;re not sure what these or other terms you might hear during the process mean, don&#8217;t be shy! Your team will be happy to answer your questions!</p>
<ul>
<li>
<ul>
<li>
<ul>
<li>
<ul>
<li>Anti-aliasing &#8211; process used on low-resolution output devises to smooth the  staircase (jagged) appearance of edges on type</li>
<li>Dust Jacket &#8211; the printed or unprinted wrapper, usually paper, placed around a casebound book</li>
<li>Casebound Book &#8211; hard copy version of a book</li>
<li>Binder&#8217;s Boards &#8211; A stiff, high-grade composition board used in book binding, inside the cloth of the case; more dense that chipboard</li>
<li>Trim Size &#8211; The finished size of a book after trimming</li>
<li>Perfect Bound &#8211; a technique for binding books by a machine that cuts off the backs of the sections and glues the leaves to a cloth or paper backing</li>
<li>Orphan &#8211; the first line of a paragraph when it appears alone at the bottom of a page</li>
<li>Widow &#8211; a short last line of a paragraph, esp. one less than half of the full measure or one consisting of only a single word</li>
<li>PMS (Pantone Matching System) &#8211; an ink color system widely used in the Graphic Arts. Using four base colors &#8211; Cyan, Magenta, Yellow, Black (CMYK) &#8211; your graphics production team can produce full color reproductions of photos and art.</li>
</ul>
</li>
<p>Familiar or new, knowing their vocabulary will help you direct your production team to produce your manuscript as you envision it. What an accomplishment! Write on.</p>
<p>—Lowry McFerrin, Proforma Mactec Solutions</ul>
</li>
</ul>
</li>
</ul>
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		<title>Calendars: Planning Tools with Panache</title>
		<link>http://www.lowrymcferrin.com/2010/11/calendars/</link>
		<comments>http://www.lowrymcferrin.com/2010/11/calendars/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 14:54:52 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[calendars]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing options]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[planning tools]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[Proforma Mactec Solutions]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=304</guid>
		<description><![CDATA[Calendars are a favorite and effective deliverable for companies to use to remind clients, customers and prospects of their products and services throughout the entire year. It may also extend 3-6 months into the following year, and with continual exposure to contact information, product listings and capability descriptions, it is a sure way for those [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/calendar_so-sampler.jpg"><img class="alignleft size-thumbnail wp-image-305" title="Calendar Cover" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/calendar_so-sampler-150x150.jpg" alt="" width="150" height="150" /></a>Calendars are a favorite and effective deliverable for companies to use to remind clients, customers and prospects of their products and services throughout the entire year. It may also extend 3-6 months into the following year, and with continual exposure to contact information, product listings and capability descriptions, it is a sure way for those companies to be at the right place at the right time when their customers need them. For the recipient, the visuals are generally stunning and intriguing and provide a method of viewing and planning activities and events for professional and personal growth. They are a terrific way to connect your journey with your client&#8217;s and to strengthen partnerships.</p>
<p>Now, November, is a great time to start planning for 2011 and we&#8217;ll be happy to help you do that.</p>
<p>—Lowry McFerrin, Proforma Mactec Solutions</p>
<p>Calendar photo courtesy of Southern Sampler Artist Colony, a Proforma Macte Solutions client (art: Cathleen O&#8217;brien)</p>
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		<title>Massage and Business &#8230; The Best of Both Worlds</title>
		<link>http://www.lowrymcferrin.com/2010/11/massage-business-the-best-of-both-worlds/</link>
		<comments>http://www.lowrymcferrin.com/2010/11/massage-business-the-best-of-both-worlds/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 16:36:58 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Health & Fitness]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[balanced life]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[massage]]></category>
		<category><![CDATA[massages]]></category>
		<category><![CDATA[reflexology]]></category>
		<category><![CDATA[shiatsu massage]]></category>
		<category><![CDATA[swedish massage]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=278</guid>
		<description><![CDATA[Since choosing to withdraw from my developing massage practice to pursue a career as V.P. of International Sales and Marketing (resulting in traveling the globe for business several times a year), I&#8217;m constantly asked when I would resume that practice. I finally found a way to balance both, which is exciting because I think health [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/thumbnail.aspx_.jpeg"><img class="alignleft size-thumbnail wp-image-290" title="Massage for health" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/thumbnail.aspx_-150x106.jpg" alt="" width="150" height="106" /></a>Since choosing to withdraw from my developing massage practice to pursue a career as V.P. of International Sales and Marketing (resulting in traveling the globe for business several times a year), I&#8217;m constantly asked when I would resume that practice. I finally found a way to balance both, which is exciting because I think health and fitness are key components for creativity and productivity, not to mention the &#8220;feel-good&#8221; factor. So to start, I&#8217;m offering massages again. Here&#8217;s the information. Make a regular program a first step toward a healthier, happier, better balanced life!</p>
<div id="_mcePaste"><em><strong>Welcome</strong></em> Lowry back to offering massages by treating yourself to one in the privacy and convenience of your own home at the special rate of $50 for a one-hour massage (normally $75). To make an appointment contact him at  <strong>lowry.mcferrin@gmail.com </strong>to make an appointment.</div>
<div></div>
<div>No matter how long the massage, it’s an experience. Enjoy it. Give it to a friend!</div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">Gift Certificates available.</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;"><br />
</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">Lowry McFerrin has a Massage Therapist Certification from the National Holistic Institute. He specializes in a combination of Swedish and Shiatsu massage as well as reflexology. He is a firm believer in wellness through healthy living, diet and exercise.</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;"><br />
</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">Massage Styles offered:</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">·	Swedish – incorporates long strokes, kneading and friction techniques on the superficial layers of the   muscles, in combination with active and passive movements of the joints.</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;"><br />
</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">·	Shiatsu –  Japanese technique using finger-pressure and stretching on special points along the body</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;">to treat an ailment. Uses the principles of energy flow (chi) through the 14 meridians</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;">(energy channels) of the body.</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;"><br />
</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;"><span style="font-style: normal;">·	Reflexology – Uses the system of points in the hands and feet to manipulate the corresponding</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;">(reflex), areas of the body. This is NOT a massage; it is a health promoting treatment –</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;">but it can be incorporated into a session.</span></span></div>
<div><span style="font-weight: normal;"><span style="font-style: normal;"><br />
</span></span></div>
<div id="_mcePaste"><span style="font-weight: normal;">Benefits of Massage:</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Promotes the nutrition and health of skin</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Enhances circulation of blood and lymphatic fluids</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Relaxes muscles while improving immune system function</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Improves posture, range of motion and flexibility in joints</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Speeds recovery from strenuous physical exertion</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Encourages deeper states of relaxation</span></div>
<div id="_mcePaste"><span style="font-weight: normal;">·	Reduces the effects of stress</span></div>
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		<title>Publishing in the 21st Century Workshop!</title>
		<link>http://www.lowrymcferrin.com/2010/11/265/</link>
		<comments>http://www.lowrymcferrin.com/2010/11/265/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 03:06:53 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing options]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[finding a publisher]]></category>
		<category><![CDATA[print on demand]]></category>
		<category><![CDATA[printing my book]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Proforma Mactec Solutions]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing advise]]></category>
		<category><![CDATA[publishing my book]]></category>
		<category><![CDATA[publishing workshop]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[self-publishing workshop]]></category>
		<category><![CDATA[writers publishing workshop]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=265</guid>
		<description><![CDATA[Publishing in the 21st Century Sunday –  November 14, 2010 10 am – 4 pm James Presho House Greeting Authors, By popular demand &#8211; a new Publishing in the 21st Century workshop has been scheduled for another Sunday, instead of a Saturday, to accommodate extremely busy schedules! Should Saturday&#8217;s be more convenient for you, let us [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/That-Paris-Year_s1.jpg"><img class="alignleft size-thumbnail wp-image-275" title="That Paris Year_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/11/That-Paris-Year_s1-150x150.jpg" alt="" width="150" height="150" /></a>Publishing in the 21st Century<br />
Sunday –  November 14, 2010<br />
10 am – 4 pm<br />
James Presho House</p>
<p>Greeting Authors,</p>
<p>By popular demand &#8211; a new Publishing in the 21st Century workshop has been scheduled for another Sunday, instead of a Saturday, to accommodate extremely busy schedules! Should Saturday&#8217;s be more convenient for you, let us know and we&#8217;ll do our best to accommodate your request. Thank you!</p>
<p>You’ve plotted, planned, revised, edited, re-written and agonized over three books to finish the ONE&#8230; Now the question is – do you search for an agent and hope they match you with a publisher or, maybe you’ve considered self-publishing – do it or research it? If so, this is the perfect time to make a commitment to yourself and sign up for Publishing in the 21st Century and learn the ins and outs of getting your work into print. You would not be alone in that pursuit! Many notable writers self-published:</p>
<p>Edgar Rice Burroughs: Tarzan<br />
Benjamin Franklin: Poor Richard’s Almanack<br />
Beatrix Potter: The Tale of Peter Rabbit<br />
Henry David Thoreau: Walden<br />
Mark Twain: The Adventures of Huckleberry Finn<br />
James Joyce: Ulysses<br />
Richard N. Bolles: What Color is Your Parachute</p>
<p>. . .and scores of others, some of whom got noticed and eventually picked up by major publishing houses because of their self-published books.</p>
<p>The advent of the Internet (not to mention the other mind-boggling computer advances as represented by the Kindle and Ipad) has revolutionized the options for publishing, PR, and marketing. Self-publishing is no longer a dirty word; it’s simply another way, a viable and as valuable way, to get your work out into the world…but how do you do that?</p>
<p>At Publishing in the 21st Century, we’ll discuss manuscript file preparation, book layout &amp; design, cover design, printing methods (including print-on-demand), binding choices, ISBN, marketing and distribution, fulfillment services and the associated costs. We’ll also review and discuss the role of new marketing opportunities such as social media, websites and other online marketing tools for self-publishing writers.</p>
<p>Lowry McFerrin learned to love the smell of printers’ ink as a teenager while working for his family-owned, San Francisco-based lithography company. He has served as VP of Distributor Sales for a barcode label manufacturer and today is President/CEO of ProForma Mactec Solutions, a printing and marketing services provider. In addition to supplying these services to publishers such as Lonely Planet Press, Travelers’ Tales, Hunter House Books, Birdcage Books, and Left Coast Writers, Lowry has helped numerous authors self-publish and market their books.</p>
<p>Any successful publishing journey begins with a small investment in the basics.</p>
<p>$95 (includes lunch)</p>
<p>Space is limited. To reserve a place please respond by return email to <a href="mailto:easeintoprint@pacbell.net">easeintoprint@pacbell.net</a>:</p>
<p>Comments from past workshop participants:</p>
<p>I…wanted to personally let you know how much I enjoyed the class and your honesty about the whole process. I can see I have a lot of work ahead of me, but it’s better than watching re-runs all night!</p>
<p>Dorothy C., Writer</p>
<p>What fun to be your student! I really learned a lot and your guidance will be invaluable as I (cautiously) make the leap from the wee chair to the brave new frontier of cyber-self-pub, or whatever of the dizzying combinations I end up choosing. It did just what I wanted it to: it gave me a good overview of the options and a sense of the pitfalls for various kinds of “do-it-yourselfing”.</p>
<p>Joanna B., Teacher/writer</p>
<p>Very, very useful and inspiring! All my questions were answered.</p>
<p>TC, Author</p>
<p>Helped my understanding of  the publishing process and the nitty gritty of all the parts.</p>
<p>Lone S., Writer/photographer</p>
<p>Tremendous. I knew very little about the process and the session filled a lot of blanks. Lowry was dynamic and enjoying.</p>
<p>Bari B., novelist</p>
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		<title>Fiddle and the World</title>
		<link>http://www.lowrymcferrin.com/2010/09/fiddle-and-the-world/</link>
		<comments>http://www.lowrymcferrin.com/2010/09/fiddle-and-the-world/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 17:01:53 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Catacombs]]></category>
		<category><![CDATA[celtic]]></category>
		<category><![CDATA[Death Valley]]></category>
		<category><![CDATA[Doolin]]></category>
		<category><![CDATA[Dublin]]></category>
		<category><![CDATA[fiddle]]></category>
		<category><![CDATA[fiddle music]]></category>
		<category><![CDATA[fiddle player]]></category>
		<category><![CDATA[folk music]]></category>
		<category><![CDATA[Glacier National Park]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Masai Mara]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[places]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[The Everglades]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=241</guid>
		<description><![CDATA[Whenever I listen to folk/fiddle music, it generally leaves me smiling and musing on music and where it can take me. It transports me to places in the world that I&#8217;ve played the fiddle, sharing a life-long love with passerby&#8217;s and audiences of 1 to 300. I&#8217;ve been blessed to visit and share fiddle music [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/09/fiddling_s.jpg"><img class="alignleft size-thumbnail wp-image-254" title="fiddling_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/09/fiddling_s-150x150.jpg" alt="" width="150" height="150" /></a>Whenever I listen to folk/fiddle music, it generally leaves me smiling and musing on music and where it can take me. It transports me to places in the world that I&#8217;ve played the fiddle, sharing a life-long love with passerby&#8217;s and audiences of 1 to 300. I&#8217;ve been blessed to visit and share fiddle music in some exotic and faraway places:</p>
<p>*  From Dublin to Doolin In Ireland</p>
<p>* At McDonald Lodge in Glacier National Park</p>
<p>* In Winter in Death Valley</p>
<p>* On safari in The Masai Mara in Kenya</p>
<p>* At an Irish Saloon in Singapore on St. Patrick&#8217;s Day</p>
<p>* In the Spring in The Everglades</p>
<p>* The catacombs in Paris</p>
<p>To play or listen, fiddle music continues to bring a smile to my lips, taps to me feet and an appreciation of how music can soothe or excite my spirit.</p>
<p>Play on!</p>
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		<title>Wearable Marketing: The T&#8217;s Have It</title>
		<link>http://www.lowrymcferrin.com/2010/09/wearable-marketing-the-ts-have-it/</link>
		<comments>http://www.lowrymcferrin.com/2010/09/wearable-marketing-the-ts-have-it/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:31:52 +0000</pubDate>
		<dc:creator>Lowry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing options]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book signings]]></category>
		<category><![CDATA[book titles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cover design]]></category>
		<category><![CDATA[David Bowie]]></category>
		<category><![CDATA[Fame]]></category>
		<category><![CDATA[finding a publisher]]></category>
		<category><![CDATA[Jack London rejection]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[printing my book]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Proforma Mactec Solutions]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing advise]]></category>
		<category><![CDATA[self publishing]]></category>
		<category><![CDATA[Survivor]]></category>
		<category><![CDATA[swag]]></category>
		<category><![CDATA[T-shirt]]></category>
		<category><![CDATA[t-shirts]]></category>
		<category><![CDATA[testimonial]]></category>
		<category><![CDATA[wearables]]></category>

		<guid isPermaLink="false">http://www.lowrymcferrin.com/?p=224</guid>
		<description><![CDATA[Nike knows it;  major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book&#8217;s title on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lowrymcferrin.com/wp-content/uploads/2010/09/DeadLoveT_black_s-150x150_s.jpg"><img class="alignleft size-thumbnail wp-image-226" title="DeadLoveT_black_s-150x150_s" src="http://www.lowrymcferrin.com/wp-content/uploads/2010/09/DeadLoveT_black_s-150x150_s-150x150.jpg" alt="" width="150" height="150" /></a>Nike knows it;  major sports marketers know it; authors should too. There are few better ways to get the public to recognize your brand or remember your product than to put it on a T-shirt. They are recognizable from across the street or across the counter. Someone wearing a T-shirt with your book&#8217;s title on it becomes a walking, breathing testimonial. And, if asked, they become an enthusiastic spokesperson. What better way to spread the word?</p>
<p>T-shirts, hats, buffs (<em>Survivor </em>promotes with these), sweat shirts, vests—in the marketing business we call these wearables.</p>
<p>Long sleeve or short sleeve, with or without pockets, Proforma Mactec Solutions has taken original art and reproduced companies&#8217; names and authors&#8217; book titles on T-shirts and tons of other items. They can be given away at conferences, readings or book signing events; used to plus a sale as a packaged deal; sold in person or online (a good reason for a good cover design as discussed in an earlier blog); or given away as a gift to fans. Impactful, memorable and fun—seeing a T-shirt with your cover on it can be a very satisfying experience.</p>
<p>The book, the cover, the readings, the swag—all are part of a marketing strategy to promote your product, whatever it is. Write on!</p>
<p>—Lowry McFerrin, Proforma Mactec Solutions</p>
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